A new campaign has been launched by the Safety Camera Scheme to help drivers identify and stay within 30mph speed limits. The campaign delivers a very simple message: ‘Street lights but no speed signs means the limit is 30.’

The campaign is being displayed on billboards across Leicester, Leicestershire and Rutland. It addresses the common reason given by drivers for exceeding speed limits in built up areas; that they didn’t know what the speed limit was because they didn’t see any speed limit signs. The campaign reminds drivers of information provided in the Highway Code. The Highway Code states that the speed limit in built up areas is 30mph. It continues by saying “The 30mph limit applies to all traffic on all roads in England and Wales with street lighting unless signs show otherwise.”