Road safety campaign targets mobile phone users

The Leicester, Leicestershire and Rutland Road Safety Partnership (LLRRSP) has launched a hard-hitting campaign to raise awareness of the dangers of using a mobile phone whilst driving.

With 31 per cent of drivers admitting to using a mobile phone to either make or take a call, check texts, emails or social media while driving, the LLRRSP is keen to highlight that using a mobile phone whilst driving is illegal and could result in a fine of £200 and six penalty points. Even more worrying is that drivers are four times more likely to be involved in a crash if using a phone and reaction times of a driver are slower when texting and driving than that of someone drink driving.

The four week campaign, which launched this week, is designed to highlight to all drivers, particularly millennials, the dangers of using a phone at the wheel of a car, whether that’s taking a call, texting or even choosing some music.

For further information on the campaign, visit Facebook at:
Comedic video: https://business.facebook.com/322704741075923/posts/2133964946616551
Interview video: https://business.facebook.com/322704741075923/posts/2134028109943568

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