The campaign includes a series of thought-provoking posters and a website with video clips, facts and figures and advice for new drivers. Visit www.nomoreliveswasted.com for more info.

FACTFILE:

• Young drivers are more likely to kill or injure themselves or their passengers in a road crash.  Young people under 25 represent just one in ten of all car drivers, but about one in four of all car drivers killed or seriously injured.
• Young people are far more likely to be killed on the road than older people, meaning road deaths are often a tragic waste of young life.
• Driving too fast for the road and weather conditions and driving too close to the vehicle in front are just two examples of dangerous actions. Risk taking is most common among young men and results in many females dieing as passengers.
• Many young drivers and passengers fail to belt up. If everybody belted up and ensured that their passengers did too, many lives could be saved.
• Drivers aged between 17 and 25 make up a disproportionate number of offenders and casualties in drink-driving incidents.

Speeding – It’s not impressive brings home the consequences of speeding to teenagers and young adult drivers. The campaign plays on these drivers’ concerns that their fast driving could result in someone close to them being killed or injured. The strap lines of ‘Out with your mates?’ and ‘First date?’ were used alongside hard-hitting visuals of the aftermath of a collision.

Order this resource.