Archive for the ‘All’ Category

Driver Education Workshops

The Leicester, Leicestershire & Rutland Safety Camera Scheme launched the Driver Education Workshop programme in October 2004 with Speed Awareness Workshops offered to lower level offences caught in 30mph zones. The workshop is an educational alternative to the fixed penalty of 3 penalty points and a £60 fine.

Since 2004, the workshop programme has been extended to offer more motorists the option of the workshop as it is now offered for all speed limits and for traffic light offences. This means that more motorists are getting the opportunity to learn why the cameras exist, why they are placed where they are and how to recognise and obey speed limits and traffic light junctions. At the same time, they don’t get the points on their licence.

Workshop Fee Increased

The workshops have been priced at £60 since the programme was introduced over 5 years ago. However, due to the expansion of the capacity of the programme and the associated rising cost of running the workshops, the price has been reviewed to address these changes.

Motorists offered the workshop can either choose the fixed penalty of a £60 fine and 3 points OR opt for a Driver Education Workshop for a fee of £65.

Every day two young drivers are killed on Britain’s roads. It is statistics like this that are behind the striking new campaign ‘No more lives wasted’.

The campaign includes a series of thought-provoking posters and a website with video clips, facts and figures and advice for new drivers. Visit www.nomoreliveswasted.com for more info.

FACTFILE:

• Young drivers are more likely to kill or injure themselves or their passengers in a road crash.  Young people under 25 represent just one in ten of all car drivers, but about one in four of all car drivers killed or seriously injured.
• Young people are far more likely to be killed on the road than older people, meaning road deaths are often a tragic waste of young life.
• Driving too fast for the road and weather conditions and driving too close to the vehicle in front are just two examples of dangerous actions. Risk taking is most common among young men and results in many females dieing as passengers.
• Many young drivers and passengers fail to belt up. If everybody belted up and ensured that their passengers did too, many lives could be saved.
• Drivers aged between 17 and 25 make up a disproportionate number of offenders and casualties in drink-driving incidents.

In December 2006, the Safety Camera Scheme, as part of the Midlands Safety Camera Partnership, received a Prince Michael International Road Safety Award under the category of Public Education for the Speeding - It’s Not Impressive campaign targeting young drivers. The hard-hitting campaign was designed to persuade speeding motorists to change the way they drive. The campaign was based on the findings of a detailed research project into driver attitude and behaviour and incorporated feedback from speeding drivers on how advertising could best be used to encourage them to slow down.

Speeding - It’s not impressive brings home the consequences of speeding to teenagers and young adult drivers. The campaign plays on these drivers’ concerns that their fast driving could result in someone close to them being killed or injured. The strap lines of ‘Out with your mates?’ and ‘First date?’ were used alongside hard-hitting visuals of the aftermath of a collision.

Order this resource.