The Midland Safety Camera Partnerships (MSC) brought together the chilling stories of four horrific crashes experienced by local bikers to the Motorbike Show. MSC hoped that the interactive displays that explained the causes and consequences of these crashes would help other motorcyclists to avoid finding themselves in similarly unpleasant situations.

One of the local motorcyclists featured was Dave. Visitors to the Midland Safety Camera Partnership stand in Hall 18 saw first hand the damage Dave’s bike sustained when he hit a car whilst riding at 60mph. They were also able to see Dave talking about the crash, the extensive injuries he sustained and the long-term impact the collision has had on his life.

Midlands Safety Camera Partnership spokesperson Alison Richards said:

“Unfortunately Dave’s story is not unique. In 2003 over 7,000 motorcyclists were either killed or seriously injured on our roads and the number of bikers being killed in crashes is on the rise. In what is a festival of all that is great about motorcycling we hope our stand will provoke some reflection amongst visitors on the way they ride and that this will help them to keep safe in the future.”

The Midlands Safety Camera Partnerships used the Motorbike Show to launch an interactive CD-ROM designed specifically for bikers. The free CD aimed to improve safety throughout the region and featured a map showing the locations of all speed cameras in the Midlands. It also showed the speed limits at camera sites, an interview with Dave in which he discusses his crash, other road safety information for bikers, and camera FAQs. British Superbikes champion John Reynolds was on the stand signing copies of the CD-ROM.